Singapore-based EdTech company Geniebook has announced a strategic shift towards a hybrid learning model, blending online and offline education to enhance student engagement and learning outcomes across Asia. This move comes as the company continues to expand its footprint in the region, addressing the evolving needs of students and parents in a post-pandemic world.
The hybrid approach will combine Geniebook’s popular AI-powered personalized worksheets and live online classes with in-person workshops and tutoring sessions. This dual format aims to provide a more holistic learning experience, catering to diverse learning styles while maintaining the flexibility of digital tools.
According to company representatives, the decision to adopt a hybrid model was driven by feedback from over 220,000 users who have trusted Geniebook for subjects like English, Maths, Chinese, and Science. The platform’s data revealed a growing demand for face-to-face interaction alongside digital learning, especially in markets like Singapore and Vietnam.
Neo Zhizhong, co-founder of Geniebook, emphasized that this transition is a step toward making education more accessible and effective. He noted,
Our goal is to bridge the gap between virtual and physical learning environments, ensuring every student can thrive.
The rollout of the hybrid model will begin in key cities, with plans to scale across other regions by mid-2025. Geniebook is also partnering with local schools and educators to tailor content and sessions to specific curricula, further strengthening its alignment with national education systems.
As Geniebook pioneers this innovative approach, industry experts believe it could set a new standard for EdTech companies in Asia, blending technology with traditional teaching methods to create a future-ready education system.
Andrew Lee
